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Description: PARIS -- Appointment viewing is a thing of the past and advertising will move to more blended pricing models, says Doug Scott, President of Ogilvy Entertainment, in an exclusive interview with Beet.TV on Monday. As viewing moves to on-demand platforms, the use of the thirty-second spot is shifting to incorporate social media more, he tells Beet.TV contributor Ashley Swartz, in this video interview. "You see more advertisers creating ads that drive well beyond just putting a URL on something
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