Description: Mr. Glasure is a professional promoter and is engaged by clients of the firm to help ignite company sales. With a solid grasp of culture, trends and evolving platforms for brand messages, Jack tackles the dynamics of activating cutting-edge recommendations across multiple industries by aligning with specialists in the areas of public relations, advertising, media and web marketing. A talent scout and teacher, Jack is often spotted in classrooms on college campuses across America in search of the best people to support our clients.
Prior to Ignition, Jack was a co-founder and principal of French/West/Vaughan (FWV), where he spent 14 years serving as CMO and EVP in the Southeast's largest public relations agency, helping open offices in Raleigh, Nashville, New York City and Dallas. Jack also worked on the client side for 14 years in brand marketing, retail automation, public affairs and crisis communications for several petroleum marketers including Chevron (San Francisco), Marathon (Louisville) and Clark (St. Louis).
Recognized for his team leadership skills, break through ideas, attention to detail and unrelenting persuasiveness, he's been instrumental in developing award-winning campaigns to promote hundreds of B2C and B2B brands, from boats, blue jeans, rum, restaurants and coffee, to race cars, golf resorts, law firms, furniture, art, books, entertainers, real estate properties, non-profits, private clubs, pro athletes and tourist attractions.
As a media source, Jack's earned favorable editorial coverage for agency clients with The Wall Street Journal, USA Today, New York Times, Chicago Tribune, LA Times, Today Show, People Magazine, Smart Money, Conde Naste Traveler, GQ, Fox & Friends, Good Morning America, Yahoo, Sports Illustrated, HBO Real Sports, Oprah and scores of vertical trade publications, daily newspapers, television news broadcasts, radio programs and social media blogs.
As a travel enthusiast and hospitality industry specialist, he's noted as a Who's Who in Travel & Tourism, and has been honored as an American Cowboy by the Dude Rancher's Association of Cody, Wyoming for lifetime achievement promoting the Western Way of Life. In 2002, in the midst of global uncertainty brought on by the terrorist attacks of 9/11, Jack financed and produced a community-wide effort to bring Tall Ships from around the world to the USA — culminating in a week-long festival in Saint Petersburg, Florida that attracted more than 150,000 people and a flotilla of nearly 1,000 boats. In his spart time, Jack has published several books on college and pro sports, executive produced three films, and supported numerous causes as a board or committee member, most notably the American Heart Association, American Diabetes Association and The 13 Ugly Men Foundation.
Jack attended Manatee High and then Manatee Junior College in Bradenton, Florida where he played basketball and baseball. He earned a B.A. degree in business and international marketing from Saint Leo University ('82) while concurrently operating one of his family's Chevron gas stations on Interstate 75 at Brooksville, Florida. He received his M.B.A. from Nova University ('86) in Ft. Lauderdale while working in the regional marketing offices for Chevron USA. He's currently on the dean's Advisory Board for The College of Management at NC State University, and has served similarly for The University of Florida College of Journalism & Communications, Eckerd College President's Associates, and The School of Communication Arts.
Jack enjoys camping, kayaking, mountain biking and hiking with a camera along Florida's scenic rivers and coastlines.